My name is Emily, and in 2014 I started this brand with little more than a dream, a love for fashion, and a deep desire to create something meaningful for myself and my daughter, Isla.
Life wasn’t always easy back then. There were challenges, moments of doubt, and days when I wondered if I could really make it on my own. But through it all, Isla was my greatest source of inspiration — her laughter, her light, and her belief in me reminded me why I started in the first place.
I began designing and curating pieces from my small home studio in Melbourne, focusing on clothing that made women feel confident, feminine, and free. Every piece I created carried a little piece of my story — the courage to start again, the strength to grow, and the beauty of simplicity.
Over the years, what began as a small dream turned into something truly special. Today, Isla and I continue this journey together — side by side — building a brand that stands for connection, confidence, and timeless style.
Our collections are made for women who want to feel effortlessly beautiful — not just in what they wear, but in who they are. Because to me, fashion has never just been about clothes. It’s about stories, moments, and the confidence to embrace your own.
With love,
Emily & Isla
